Building a Positive Media Profile: The Easy Step by Step Guide

In order to grow and survive in business, boosting your customer base and increasing your sales from those customers is paramount. And even if you are operating in the public sector, or in a non-profit organisation, there is still a need to communic...

Changing work patterns, pressures of this fast-paced life, family problems, life-cycle changes, and poor health can leave even the most positive of us feeling negative. So how do we cope when this happen? How do we resist the pressure to be all thin...

Welcome to The Decade Of Do – a new era for marketing and communications. Since the start of the advertising industry in the nineteenth century, it has been about telling. Now, thanks to the social media and digital revolution, everyone has a ...

Comprehensive, compact and eminently practical, “The Modern Media Strategist” is the essential guide to finding your story and pitching it successfully to the news media. Written specifically for practitioners in international developmen...

This book will help those schools who wish to generate extra money outside of statutory funding to fund innovative projects, capital build programmes, staffing costs and other initiatives. It covers:The climate for fundraisingOrganising for fundrais...

Many organisations chase the Holy Grail of obtaining new customers, spending time, money, and energy on winning them only to provide them with a service or product that, quite frankly, is inferior. What a waste! If we do not look after our customers...

We are all in the business of selling. Selling our products and our services, selling our company, and especially selling ourselves. So whether you are selling business to business, or business to consumer, this audiobook will tell you in simple ste...

Ghosting the News tells the most troubling media story of our time: How democracy suffers when local news dies. Reporting on news-impoverished areas in the U.S. and around the world, America's premier media critic, Margaret Sullivan, chart...

Communicating effectively should be the simplest thing in the world, we talk and listen - or do we? And is that all there is to it? This audiobook shows you: how to read, interpret and use body language; how to open, structure and close conversation...