Marketing

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and Krispy...

"Who Else Wants To Write a Book This Weekend?" It's easier than you think! Best-selling author Vic Johnson actually wrote this book in a w...

Branding. Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service i...

How real estate professionals can build trust and dominate their competition by creating truly useful marketing. Youtility, as defined by be...

"Billions of dollars in company revenue appear from nowhere.They're yours, and all you have to do is ship. Congratulations. You've managed...

Now Updated and with New Success Tips!The Great Boss Simple Success Formula: Companies Do What the Boss Does Groom 'Em, or Broom 'Em Hire...

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you wha...

Who do you want your customers to become? According to MIT innovation expert and thought leader Michael Schrage, if you aren't asking this q...

The biggest, most successful businesses you can think of all started small and grew their way to massive success. What was their secret? Is t...

Caveman marketing tactics no longer work. It used to be that if we took out enough ads, bought enough impressions, and had a persuasive messa...

You are an entrepreneur. No matter what job you doyoure in business for yourself. Everyone you cross paths with needs to believe in you and...

A book of 12 to 16 chapters should yield at least 12 to 16 articles that can be sold, distributed, or posted on the web and converted to eboo...

With an increasing number of spas entering the market and with businesses in general closing their doors in droves these days, taking respons...

The average American is hit with over 1,500 marketing messages each day. Few, if any, of these messages are noticed! In Mind Capture, you wil...

Today’s marketplace is a fast-changing and highly competitive environment. With the downsizing of corporate America, businesses are be...

It's come to this.All the confusion and chaos and change and turmoil in our working lives have finally tipped the balance. We now need a new ...

Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet...and where the out...

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that info...

As we move into the twenty-first century the most important question for businesses everywhere is: What are we going to do about the Interne...

Every company has it at one point. But all too often, it gets lost along the way, leaving the company--and its workers--with an unclear sens...

We Are All Weird is a celebration of choice, of treating different people differently, and of embracing the notion that everyone deserves the...

Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, ...

Purple Cow was the #1 bestselling marketing book on Amazon in 2003. Now in Free Prize Inside, Seth Godin is back with practical advice on how...

Our new digital landscape has spawned an entrepreneurial culture and the belief that anyone with a laptop and an Internet connection has the ...

The Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a clear framework for more effective marketing ...

Tips and techniques for selling products and services on the telephone! This book shows you how to profit in the growing telemarketing boom....

Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collectiv...

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading m...

With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'--this time with counter...

Whether you want to introduce a new product or jumpstart your existing marketing plans, this friendly guide can help. Packed with expert tips...