Author: Jordan Berg, Jeff Rosenblum
Narrator: Roger Wayne
Unabridged: 3 hr 4 min
Format: Digital Audiobook
Publisher: Tantor Audio
Published: 07/16/2019
Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world's most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.
Sales Techniques is a compilation of effective and proven tools to close your sales.This book by James P. Hillard is crafted from the experience of James himself and hundreds of his students, who daily use these scripts to close sales for thousands ...
"Who Else Wants To Write a Book This Weekend?" It's easier than you think! Best-selling author Vic Johnson actually wrote this book in a weekend to prove how easy it is. And he gives you step-by-step detail of everything he did, including the res...
Everyone wants to achieve long-term success, yet many people fall short. The question is, why? The answer is simple: it’s a lack of performance consistency.Consistency is the baseline skill that unleashes all the others. And until this skill i...
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer la...
Master These SEO Strategies And Attract Crowds To Your Website Without Running Paid Ads!Imagine this.You’ve got an amazing business idea, you invest your hard-earned money and your precious time… only to find out that no one is visiting...
You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competiti...
How real estate professionals can build trust and dominate their competition by creating truly useful marketing. Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due t...
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they conti...
Now Updated and with New Success Tips!The Great Boss Simple Success Formula: Companies Do What the Boss Does Groom 'Em, or Broom 'Em Hire Slow, Fire Fast Don't Be Tired The Rule of the Ds Delegate Down, Down, Down Don't Hire a Dog and Bark Y...