Author: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan
Narrator: Jonathan Todd Ross
Unabridged: 4 hr 48 min
Format: Digital Audiobook
Publisher: Ascent Audio
Published: 05/28/2019
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively.
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they conti...
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