$5.99
Details
Start Telling People: The guide to marketing strategy and brand building for future-defining startups
Author: Chris Matthews
Narrator: Chris Matthews
Unabridged: 5 hr 31 min
Format: Digital Audiobook
Publisher: Findaway Voices
Published: 09/26/2023
Synopsis
At last, a book focused on revealing the marketing strategies, tactics, and opportunities unique to early-stage startups as they emerge, grow, and change the world!
***
“If you’re a hardware founder, ‘Start Telling People’ will stop you from screwing up your biggest opportunities to shine.”
Andra Keay
Managing Director of Silicon Valley Robotics,
IEEE Entrepreneurship Vice Chair, 2023
***
"No one wants to read a lecture on marketing theory. That's exactly why we need books like Start Telling People...The book doesn't focus on overnight successes or crash-and-burn failures, but rather on the hard work that goes into building a company day-to-day. If you're a startup founder, read this book."
Megan Lamb
Co-Founder and Senior Partner, Cutline Communications
_______
At some point, every early-stage startup needs to stop being a secret and start telling people. As your company begins to take shape, building fast attention and strong demand become essential - and just buying ads won't be enough. Matthews provides frameworks, examples, and interviews that reinforce the book’s central thesis: marketing is a discipline, not just an activity. The book offers practical, jargon-free ideas that seamlessly blend marketing fundamentals with the functional realities of fast-paced, growth-focused startups.
Key topics include market positioning for new companies and categories, how to balance creativity and data in decision making, mastering product demos, crafting exceptional customer experiences, communications strategy, and much more - all specifically tailored to the realities of early-stage startups.
Matthews' clear, engaging narrative, combined with actionable advice, transforms this book into a unique and relevant resource for early-stage startup founders, investors, and marketers.
by Paul Walsh
Master These SEO Strategies And Attract Crowds To Your Website Without Running Paid Ads!Imagine this.You’ve got an amazing business idea, you invest your hard-earned money and your precious time… only to find out that no one is visiting...
Published: 08/26/2020
by Vic Johnson
"Who Else Wants To Write a Book This Weekend?" It's easier than you think! Best-selling author Vic Johnson actually wrote this book in a weekend to prove how easy it is. And he gives you step-by-step detail of everything he did, including the res...
Published: 04/09/2013
by April Dunford
You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competiti...
Published: 01/31/2020
by Hermawan Kartajaya
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer la...
Published: 05/28/2019
by James P. Hillard
Sales Techniques is a compilation of effective and proven tools to close your sales.This book by James P. Hillard is crafted from the experience of James himself and hundreds of his students, who daily use these scripts to close sales for thousands ...
Published: 04/04/2020
by Jay Baer
How real estate professionals can build trust and dominate their competition by creating truly useful marketing. Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due t...
Published: 06/01/2015
by Hyperion
Now Updated and with New Success Tips!The Great Boss Simple Success Formula: Companies Do What the Boss Does Groom 'Em, or Broom 'Em Hire Slow, Fire Fast Don't Be Tired The Rule of the Ds Delegate Down, Down, Down Don't Hire a Dog and Bark Y...
Published: 05/15/2002
by George Campbell
Everyone wants to achieve long-term success, yet many people fall short. The question is, why? The answer is simple: it’s a lack of performance consistency.Consistency is the baseline skill that unleashes all the others. And until this skill i...
Published: 02/19/2020
by Seth Godin
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they conti...
Published: 04/10/2009