Author: Zane Rozzi
Narrator: Zane Rozzi
Unabridged: 1 hr 11 min
Format: Digital Audiobook
Publisher: Findaway Voices
Published: 12/23/2021
At this very moment, you already have your own personal brand - everyone does. Think of any person you know. You could describe them using three words. Generous, kind, smart? Or, greedy, cowardly, impolite? Every person in your life can also describe you - right now.
Your opinion of your own personal brand doesn't matter. After all, you don't care how other people perceive their personal brand because you have your own opinion of their brand. Similarly, the way other people perceive your brand is your true brand. You can't say, "I'm not actually like that," or, "People just don't understand me." If that's the case, you must take action to change your brand. We'll cover everything you need to know.
An old adage will always hold true: "It's not what you know, it's who you know." Or, more specifically, who is willing to choose you and help you. How likable you are determines whether or not you receive that help.
People bring success to the people they like best through being a customer, mentor, business connection, friend, or romantic partner, and by giving excellent referrals and references to the best opportunities. The most likable person is always the one who people call first. No one ever thinks, "I have a great opportunity available. I'll call that lazy undependable jerk and offer them the opportunity."
We'll discuss many specific personal attributes and behaviors you can use to develop an excellent personal brand. We'll cover topics including personal presence, charisma, building trust, and demonstrating strength while being soft and caring about others. We'll also cover proven brand management techniques, perfected over decades by the world's most-loved corporations, that you can apply to portray any personal brand you desire - even creating different excellent personal brands for different groups to attract people into your work life, social life, and romantic life.
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