Author: Monique Diderich, Elissavet Mamali
Series: Macat Library
Narrator: Macat.com
Unabridged: 1 hr 30 min
Format: Digital Audiobook
Publisher: Findaway
Published: 07/15/2016
German-born thinker Theodore Levitt’s groundbreaking 1960 article “Marketing Myopia” established him as a world-famous business figure and led to him being dubbed “the father of modern marketing.” At the time he published the piece, marketing did not even exist as a separate business discipline. Recognizing that companies went bust when the market for their products dried up, Levitt set to finding out why. He wrote “Marketing Myopia” as a manifesto, aiming to upend the conventional company wisdom that viewed its product as paramount. Levitt found this thinking shortsighted. He saw the customer as central to the success of any business and urged companies in every industry to look at their products from the customers’ point of view. Levitt’s straightforward writing style and real-world case studies quickly captured the attention of business people, while the academic community finally began to see “marketing” as a discipline worthy of study. His groundbreaking article became part of the core curriculum at business schools.
Sales Techniques is a compilation of effective and proven tools to close your sales.This book by James P. Hillard is crafted from the experience of James himself and hundreds of his students, who daily use these scripts to close sales for thousands ...
Everyone wants to achieve long-term success, yet many people fall short. The question is, why? The answer is simple: it’s a lack of performance consistency.Consistency is the baseline skill that unleashes all the others. And until this skill i...
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they conti...
Master These SEO Strategies And Attract Crowds To Your Website Without Running Paid Ads!Imagine this.You’ve got an amazing business idea, you invest your hard-earned money and your precious time… only to find out that no one is visiting...
You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competiti...
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer la...
Now Updated and with New Success Tips!The Great Boss Simple Success Formula: Companies Do What the Boss Does Groom 'Em, or Broom 'Em Hire Slow, Fire Fast Don't Be Tired The Rule of the Ds Delegate Down, Down, Down Don't Hire a Dog and Bark Y...
How real estate professionals can build trust and dominate their competition by creating truly useful marketing. Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due t...
"Who Else Wants To Write a Book This Weekend?" It's easier than you think! Best-selling author Vic Johnson actually wrote this book in a weekend to prove how easy it is. And he gives you step-by-step detail of everything he did, including the res...