Author: The Macat Team
Series: Macat Library
Narrator: Macat.com
Unabridged: 1 hr 50 min
Format: Digital Audiobook
Publisher: Findaway
Published: 07/15/2016
“The Core Competence of the Corporation” challenged and redefined traditional concepts of management strategy in a market that was growing increasingly global and competitive. Business scholars C. K. Prahalad and Gary Hamel base their 1990 argument for a strategy change on a comparison of case studies. They note that some corporations are adept at inventing new markets, quickly entering emerging markets, and shifting patterns of customer choice in established markets. The authors suggest that the ability to identify core competencies allows companies to develop new products quickly, and they challenge managers to emulate these best practices, offering a blueprint of how to accomplish this. One of the most reprinted articles in the history of the Harvard Business Review, “The Core Competence of the Corporation” has been highly influential in the ongoing debate about business strategy and corporate competitiveness, topics of critical importance to the global economy. The article won the authors the McKinsey Award, given to outstanding articles published in the Harvard Business Review.
NOW IS THE AGE OF THE ENTREPRENEUR – DON’T GET LEFT BEHIND Whether you're tired of your day job or just want to start your own business on the side, "The Entrepreneur Mind: How to develop your entrepreneurial mindset and start a busines...
Can you sell with integrity and still make a profit? Yes!In Selling Ethically: A Business Parable Connecting Integrity with Profits, author Joel Malkoff – aka, the Ethics Giver – reveals the powerful and surprising link between business ...
RICHARD BRANSON, one of the world's most famous and admired business leaders, argues that it's time to turn capitalism upside down-to shift our values from an exclusive focus on profit to also caring for people, communities and the planet As h...
The idea that business is only about the money doesn't hold true in the twenty-first century, when companies around the world are giving up traditional distinctions in order to succeed. Yet our expectations for businesses remain under the sway of an...
We have never been in more need of great leaders than we are today, across all areas of society: business, politics, and within our families. If you want to supercharge and transform your leadership, and elevate your relationships, this eBook will g...
customer service?Could your customer service be improved?Do you need help making sure you get it right every time?Almost every business depends on its customers and your one is probably no different. Without the customer there is no order and withou...
Businesses keep progressing every single day which is the reason why more and more attention goes to the ethical part of the business. Journalists and activists are involved every minute of their lives to disclose and take action against the wrongfu...
Customer care and customer service?Could your customer service be improved?Do you need help making sure you get it right every time?Almost every business depends on its customers and your one is probably no different. Without the customer ther...
ABOUT THE BOOK Are you curious as to what it takes to be an entrepreneur? If so, then The Entrepreneur Ethos is for you. Based on interviews, research, and my 20 years of experience, The Entrepreneur Ethos explains the challenges entrepreneurs face ...