Consumer Behavior

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The Fortune Cookie Principle The 20 Keys to a Great Brand Story and Why Your Business needs One, Bernadette Jiwa

The Fortune Cookie Principle

by Bernadette Jiwa

Rent: $3.98

It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets but you've ...

Unabridged: 3 hr 37 min
Narrator: Bernadette Jiwa
Published: 08/13/2013
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Youtility for Accountants Why Smart Accountants Are Helping, Not Selling, Jay Baer

Youtility for Accountants

by Jay Baer

Rent: $3.48

Youtility fundamentally changes how accountants and accounting firms think about marketing and their business. Jay Baer defines "Youtility" ...

Unabridged: 1 hr 18 min
Narrator: Authors
Published: 06/01/2015
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The Customer of Tomorrow Strategies for Keeping Pace with Rapidly Changing Behaviors, Technologies, and Expectations, Knowledge@Wharton

The Customer of Tomorrow

by Knowledge@Wharton

Rent: $3.98

Knowledge@Wharton Essentials With consumer decisions being made at increasing speed, and the time it takes to win wallet-share rapidly shrin...

Unabridged: 1 hr 20 min
Narrator: Barbara E. Kahn
Published: 07/01/2015
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Superconsumers A Simple, Speedy, and Sustainable Path to Superior Growth, Eddie Yoon


by Eddie Yoon

Rent: $7.49

Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed ab...

Unabridged: 4 hr 14 min
Narrator: Chris Sorensen
Published: 04/28/2017
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Summary of Misbehaving: The Making of Behavioral Economics by Richard H. Thaler, Readtrepreneur Publishing

Summary of Misbehaving: The Makin...

by Readtrepreneur Publishi...

Rent: $5.99

Misbehaving: The Making of Behavioral Economics by Richard H. Thaler | Book Summary | Readtrepreneur(Disclaimer: This is NOT the original boo...

Unabridged: 1 hr 14 min
Narrator: Peter Prova
Published: 09/05/2019
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