Author: Jay Baer, Darren Root
Narrator: Authors
Unabridged: 1 hr 18 min
Format: Digital Audiobook
Publisher: Ascent Audio
Published: 06/01/2015
Youtility fundamentally changes how accountants and accounting firms think about marketing and their business. Jay Baer defines "Youtility" as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful. The difference between helping and selling is just two letters, but embracing the former makes the latter much, much easier. Meticulously researched, and filled with examples of accountants and accounting firms that have accelerated their business enormously by embracing the principle of Youtility marketing, this special audiobook from best selling authors Jay Baer and Darren Root provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers. Based on the New York Times best seller Youtility, this is the playbook for modern marketing effectiveness in the accounting industry.
Never Lose a Customer Again: The Ultimate Guide on How To Get and Keep Your Customers, Learn the Essentials and Useful Tips on How to Effectively Retain Your CustomersYou might wonder what is the significance of customer retention for your business....
Customer Loyalty: The Ultimate Guide on How to Ensure Customer Loyalty, Learn the Blueprint on How You Can Retain Your Customer Base And Keep Them Coming Back For MoreCustomer loyalty is a very important element in every business relationship. Custo...
Customer Success: The Essential Guide On How to Deal With Difficult Customers, Learn Effective Customer Service Techniques and Strategies on How You Can Win Difficult Customers Every businessman and entrepreneur worth his salt knows that the most im...
Knowledge@Wharton Essentials With consumer decisions being made at increasing speed, and the time it takes to win wallet-share rapidly shrinking, how can you prepare? Today's customer has more access to information and influencers, at a click or sw...
Happy Customers Bundle: 3 in 1 Bundle, Customer Success, Never Lose a Customer Again, and Customer LoyaltyEvery businessman and entrepreneur worth his salt knows that the most important element for every business is the people. It's not your product...
It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you based on the...
Selling 101: The Ultimate Guide to Best Selling Techniques, Discover Effective Strategies on How To Make Even an Unknown Product Be a BestsellerIn order to have a successful and profitable business, the ideal situation is to be able to sell multiple...
Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely kn...
Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with di...