Author: J. Oliver Crom, Dale Carnegie, Michael A. Crom
Narrator: John Dossett
Abridged: 3 hr 17 min
Format: Digital Audiobook
Publisher: Simon & Schuster Audio
Published: 01/01/2003
Now, for the first time ever, the time-tested, proven techniques perfected by the world-famous Dale Carnegie® sales training program are available in book form. The two crucial questions most often asked by salespeople are: "How can I close more sales?" and "What can I do to reduce objections?" The answer to both questions is the same: You learn to sell from a buyer's point of view. Global markets, increased technology, information overload, corporate mergers, and complex products and services have combined to make the buying/selling process more complicated than ever. Salespeople must understand and balance these factors to survive amid a broad spectrum of competition. Moreover, a lot of what the typical old-time salesperson did as recently as ten years ago is now done by e-commerce. The new sales professional has to capture and maintain customers by taking a consultative approach and learning to unearth the four pieces of information critical to buyers, none of which e-commerce alone can yield. The Sales Advantage will enable any salesperson to develop long-term customer relationships and help make those customers more successful -- a key competitive advantage. The book includes specific advice for each stage of the eleven-stage selling process, such as:How to find prospects from both existing and new accountsThe importance of doing research before approaching potential customersHow to determine customers' needs, such as their primary interest (what they want), buying criteria (requirements of the sale), and dominant buying motive (why they want it)How to reach the decision makersHow to sell beyond questions of priceThe cutting-edge sales techniques in this book are based on interviews accumulated from the sales experiences of professionals in North America, Europe, Latin America, and Asia. This book, containing more than one hundred examples from successful salespeople representing a wide variety of products and services from around the world, provides practical advice in each chapter to turn real-world challenges into new opportunities. The Sales Advantage is a proven, logical, step-by-step guide from the most recognized name in sales training. It will create mutually beneficial results for salespeople and customers alike.Dale Carnegie and Associates, Inc, has produced three giant international bestsellers -- How to Win Friends and Influence People, How to Stop Worrying and Start Living, and How to Enjoy Your Life and Your Job -- with more than thirty million copies sold to date. Their most recent bestseller is The Leader in You. More than twenty-five hundred people around the world enroll in Dale Carnegie courses each week, adding to the five million people who have graduated from the world-famous self-improvement and training programs.
Rainmakers make the big bucks. For their companies and for themselves. Here's how.The rainmaker is the person who brings big clients, big money, and big deals into an organization. How do they make the rain fall? Waiting for luck won't do, a very pa...
Get all the business not just one sale! In this remarkable audio which can be resourced in Jim Cathcarts book, The Eight Competencies of Relationship Selling, you will be filled with powerful ideas to grow your sales. Topics include: How to Learn to...
One of the most neglected areas of sales training has to do with the use of your voice . The most important thing you can do to close more sales is to train your voice. You start by recording your presentations. As you listen and review them ask ...
Cut through the hype with the how-to strategies and up-to-the-minute tactics imparted by this world-renowned sales expert and best-selling author whose first book has been translated into 10 languages. Subjects covered: Handling objections calmly ...
exceptional customer service is no accident! Great service providers know what to do, teach their employees how to do it and then consistently deliver. Now, you can get the worlds top customer service authors to coach you and your team into excelle...
Ziglar believes that every company should have access to the very best Sales training, regardless of training budget. The desire to offer affordable training produced Sales Ziggets, a comprehensive, easy-to-train package designed especially for smal...
Based on Shep's highly rated book Moments of Magic, Shep focuses on the concept of creating a Moment of Magic. Shep covers ten specific strategies and concepts in this highly entertaining recording that will help YOU look like a star in your custome...
Why Customer Service is NOT Enough: Strategies to Create Customer Loyalty Customer service alone will not lead to customer loyalty. Loyalty happens when you deliver a customer service experience that creates customer satisfaction. This presentation...
This engaging audio will help you clearly understand the differences between customer service and loyalty, complete with ten strategies that will help you build long-term, loyal relationships with your customers. This program is a must for business...