Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth, Eddie Yoon
  • $7.49
    • Facebook Share
    • Twitter Share
    • Pinterest Share

Details

Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth

Author: Eddie Yoon

Narrator: Chris Sorensen

Unabridged: 4 hr 10 min

Format: Digital Audiobook

Publisher: Recorded Books

Published: 04/28/2017

Genre: Business & Economics - Consumer Behavior

Synopsis

Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers-they're superconsumers. Although small in number, superconsumers can have an outsized impact on a company's bottom line. Representing 10% of total consumers, they can drive between 30% to 70% of sales, and they're usually willing to spend considerably more than the average consumer. And because they're so engaged and passionate, they can offer invaluable advice to managers looking to improve their products, change their business models, energize their cultures, and attract new customers. In Superconsumers, growth strategy expert Eddie Yoon lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth: he'll show you how to find, listen to, and engage with your most passionate and profitable consumers, and then tailor your decisions to meet their wants and needs. Along the way, he'll let you into the minds and homes of superconsumers of all kinds, revealing what makes them tick and why they're willing to spend so much more than other consumers. Rich with data and case studies of companies that have implemented superconsumer strategies with great success, Superconsumers is a fun, practical, and inspiring guide for anyone interested in making their best customers even better.

Recommended

Summary of Misbehaving: The Making of Behavioral Economics by Richard H. Thaler
by Readtrepreneur Publishing

Misbehaving: The Making of Behavioral Economics by Richard H. Thaler | Book Summary | Readtrepreneur(Disclaimer: This is NOT the original book, but an unofficial summary.)Winner of the Nobel Prize in Economics, Richard H. Thaler will change the way ...

Narrator: Peter Prova
Published: 09/05/2019

Youtility for Accountants
by Jay Baer

Youtility fundamentally changes how accountants and accounting firms think about marketing and their business. Jay Baer defines "Youtility" as information and resources given away for free to build awareness and trust. Youtility creates awareness, ...

Narrator: Authors
Published: 06/01/2015

Come Sundown
by Nora Roberts

Come Sundown named as one of Whoopi Goldberg's "Favorite Summer Reads" on ABC's The View and one of NY Post's biggest blockbuster "Whizbang Books" of the summer.A novel of suspense, family ties, and twisted passions from the #1 New York Times bestse...

Narrator: Elisabeth Rodgers
Published: 05/30/2017

Discount Shopping Express
by KnowIt Express

Know How to Find Discount, Get Coupons, and Save Money Shopping Online and Offline Want to save money while shopping? Of course you do! Why? Because nobody likes to find their wallet or purse flat-out empty from all the joy or necessity of shoppin...

Narrator: KnowIt Express
Published: 07/19/2018

The Customer of Tomorrow
by Knowledge@Wharton

Knowledge@Wharton Essentials With consumer decisions being made at increasing speed, and the time it takes to win wallet-share rapidly shrinking, how can you prepare? Today's customer has more access to information and influencers, at a click or sw...

Narrator: Barbara E. Kahn
Published: 07/01/2015

Pride and Prejudice (2012)
by Jane Austen

A full-cast stage adaptation of Jane Austens classic novel. The dour, Mr. Darcy is anything but popular with the Bennets, especially when he fancies a member of their clan. And as Elizabeth reluctantly deals with Mr. Darcys advances, their romance ...

Narrator: Diane Adair
Published: 04/15/2013

Memoirs of A Geisha
by Arthur Golden

Speaking to us with the wisdom of age and in a voice at once haunting and immediate, Nitta Sayuri tells the story of her life as a geisha. Sayuri's story begins in a poor fishing village in 1929, when, as a nine-year-old with unusual blue-gray eyes...

Narrator: Elaina Erika Davis
Published: 07/05/2000

The Fortune Cookie Principle
by Bernadette Jiwa

It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you based on the...

Narrator: Bernadette Jiwa
Published: 08/13/2013
{"id":"1969427","ean":"9781501959653","abr":"Unabridged","title":"Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth","subtitle":"A Simple, Speedy, and Sustainable Path to Superior Growth","author":"Eddie Yoon","rating_average":"0","narrator":"Chris Sorensen","ubr_id":"1969427","abr_id":"0","ubr_price":"12.99","abr_price":"0.00","ubr_memprice":"7.79","abr_memprice":"0.00","ubr_narrator":"Chris Sorensen","abr_narrator":"","ubr_length":"Unabridged: 4 hr 10 min","abr_length":"Abridged: "}