Author: Marcia Yudkin
Series: Marketing Insight Guides #2
Narrator: Marcia Yudkin
Unabridged: 2 hr 25 min
Format: Digital Audiobook
Publisher: Findaway
Published: 11/17/2011
Unleash the power of words to sell. It's easier to attract potential customers and persuade them to buy when you understand your audience and respect the nuances of language.
Discover how to select tone, details, imagery, numbers, facts, verb tenses, punctuation, pronouns and more to create rapport and inspire an opt-in, an inquiry or a sale. Whether you're an aspiring copywriter, a write-it-yourself business owner or a product manager hunting for a competitive edge, you'll want to devour veteran wordsmith Marcia Yudkin's advice on strategies that sell. Vivid examples and vignettes from research studies illustrate her tips.
Marcia Yudkin is the author of 6 Steps to Free Publicity - now in its third edition - and 14 other books.
©2011 Marcia Yudkin (P)2011 Marcia Yudkin
"Who Else Wants To Write a Book This Weekend?" It's easier than you think! Best-selling author Vic Johnson actually wrote this book in a weekend to prove how easy it is. And he gives you step-by-step detail of everything he did, including the res...
With First-Party Data, MarTech and Customer Centricity to Marketing on SteroidsAs an evolution of data-driven marketing, people-based marketing represents the next level in digital marketing. It replaces channel-specific campaigns, breaks up siloed ...
Have you ever wanted to have influencers market your products on Instagram? Struggling with growing your business on social media? Are you ready to discover what it takes to get customer acquisition when everyone is just flipping through their ...
Are you an action-oriented achiever who wants a powerful, easy-to-follow roadmap to generate more sales and improve your bottom line? Sadly, most entrepreneurs and their companies are performing well below their potential. It’s not due t...
Create Amazing Business Opportunities and Reach More Followers with the Power of Youtube!While there are a lot of great places to market your business, none are as successful as YouTube. It provides you a platform for making videos, which can be a g...
Do you want to get more dental patients? Do you want to grow your dental practice?Digital dental marketing has been proven one of the best ways to get more patients,and having a Digital Dental Sales and Marketing Strategy is critical to growin...
In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.
Two million dollars.That's how much money anyone under age 40 will need to accumulate to retire. That often means working 40-hour-weeks and penny-pinching your whole life. How else could you save a cool $2 mil?Finance gurus, former financial advisor...
With an increasing number of spas entering the market and with businesses in general closing their doors in droves these days, taking responsibility for the marketing of your spa is more important than ever. The problem is most spa owners don't spec...